If you’ve ever scrolled through Instagram or lined up outside a store on a Thursday morning, chances are you’ve encountered the cultural beast that is Supreme. Founded in 1994 in New York City by James Jebbia, Supreme has grown from a skate-centric local shop to an international fashion empire. But among all its items—from T-shirts to sneakers—the Supreme hoodie stands out as the ultimate must-have.

Let’s dive into how this seemingly simple piece of streetwear became one of the most coveted fashion items in the world.

The Origins of Supreme

Supreme was never just about clothes—it was about attitude, culture, and exclusivity. James Jebbia opened the first store on Lafayette Street in Manhattan, designing it with wide spaces to accommodate skaters. Early on, Supreme focused on serving NYC’s skateboarding community, but its rebellious energy and minimalist designs quickly captured the attention of hip-hop heads, punk kids, and artists alike.

From Skateboards to Streetwear Royalty

The brand’s success didn’t happen overnight, but its intentional scarcity model fueled massive hype. Supreme drops new items every Thursday during its spring/summer and fall/winter seasons, and once something sells out—it’s gone for good. This strategy keeps customers constantly chasing the next release and makes Supreme gear, especially hoodies, incredibly valuable.

Why Is the Supreme Hoodie So Popular?

1. Simple Yet Iconic Design

The classic Supreme hoodie, or “Bogo,” is as straightforward as it gets: a heavyweight hoodie with the red Supreme box logo stitched across the chest. But simplicity is part of its genius. It doesn’t need flashy graphics or gimmicks. That clean, bold logo does all the talking.

2. High Quality Materials

Supreme hoodies are crafted with premium heavyweight fleece, often made in Canada. They’re soft, warm, and built to last—both in terms of style and durability.

3. Limited Drops and Instant Sellouts

Box Logo Hoodies typically drop once or twice a year. They sell out in seconds, with many buyers using bots or waiting in line overnight. That kind of exclusivity turns each hoodie into a collectible.

4. Celebrity Endorsements

When Travis Scott, Kanye West, or Rihanna wear a Supreme hoodie, it adds fuel to the fire. These moments of visibility help reinforce the hoodie’s cultural status.

Supreme Collaborations: Taking the Hoodie to New Heights

Supreme is known for its unexpected collaborations. From high-fashion houses like Louis Vuitton to functional brands like The North Face, these limited-edition partnerships often include hoodies that fetch massive resale prices.

One of the most talked-about collabs ever? The Louis Vuitton x Supreme Box Logo Hoodie, which now sells for over $10,000 on the resale market.

Popular Styles of the Supreme Hoodie

• Classic Box Logo Hoodie – The original, most famous style.

• Cross Box Logo Hoodie – Features two overlapping box logos; released in limited quantities.

• Split and Tie-Dye Editions – More experimental designs that still hold strong value.

• Collaborative Hoodies – These include artwork or branding from partners, such as Nike, Champion, or Stone Island.

Each of these styles has its own cult following and varies in resale price depending on rarity and design.

The Supreme Resale Market

Retail for a Supreme hoodie sits around $160–$180, but thanks to demand and limited supply, resale prices range from $400 to several thousand dollars. Platforms like StockX, Grailed, GOAT, and eBay have become marketplaces for trading Supreme pieces, particularly hoodies.

Some buyers see these items not just as clothing, but as investments—comparable to sneakers, trading cards, or even cryptocurrency.

How to Tell if a Supreme Hoodie is Real

With popularity comes fakes. If you’re buying resale, check for:

• High-quality stitching and heavyweight material.

• Proper labeling (Supreme tags, “Made in Canada” indicators).

• Clean box logo embroidery—fake ones often have uneven spacing or blurry text.

• Authenticity platforms like StockX or LegitGrails for peace of mind.

How to Style a Supreme Hoodie

The hoodie’s versatility is part of its charm. You can:

• Pair it with jeans and Jordans for a street look.

• Wear it under a bomber or trench coat for a fashion-forward vibe.

• Rock it with cargo pants and a beanie for a more rugged aesthetic.

However you style it, the box logo makes sure people know you came to play.

Is Supreme Still Relevant in 2025?

Absolutely. While trends shift constantly, the Supreme hoodie has maintained its edge by staying consistent and remaining unpredictable. Even after being acquired by VF Corporation in 2020 for $2.1 billion, the brand has held on to its unique drop culture and connection to youth.