There are several ways to get feedback on your event. But it should not be irritating or frustrating for your participants. Appropriate feedback for your event helps to measure the success of the event. Moreover, it is equally important to know what your attendees think about your event, the speaker, the services, and almost everything else. That’s why we’ve put together the six best ways for you to get feedback on your event easily and without much effort. So let’s discuss:

Collect Event Feedback Easily Using These Methods

Let’s delve into the top ways to collect event feedback from your attendees, sponsors, and everyone involved in it. 

1. Using the Post-Event Surveys Forms

Whenever your event ends, focus on creating fun or easy post-event surveys. Then send out these forms, surveys, and questionnaires via email or mobile event apps within 24-48 hours. Make sure that the survey is a mix of multiple-choice, rating-scale-based, or just short one-liner open-ended questions. To know every aspect of your event, ask clearly about the speakers, venue, and session details, and add anything that concerns you regarding the event. However, you need to keep your survey simple and easy, with only 7-10 questions, not more than 10 questions. This will result in increasing the completion rates. Furthermore, you can use tools like Google Forms, Typeform, or any other for easy setup and detailed analytics. Also, add a thank-you message and a discount code or coupon for the next event.

2. Run a Live Polling During The Event

It’s not necessary to collect event feedback every time, especially when the event ends. You can collect your live feedback even during the event. You need to use interactive tools for this, such as Slido, Mentimeter, or a mobile app. Add quick polls or questions between sessions or after keynotes so that you can capture real-time opinions. Later, you can display these poll results on screens and encourage audience participation. Moreover, you can ask things related to content quality, session pace, clarity in sessions, speaker’s feedback, etc. Plus, know that polls are always short and focused, like only 1-2 questions maximum for each session. Use the live data to adjust on the go; as a result, this method of collecting feedback helps event professionals to understand audience mood better and keep them engaged during the entire event.

3. Mobile Event App Feedback Feature

If you’re using a mobile event app, then don’t forget to use its built-in feedback features to collect insights about your event. Design short and simple feedback forms for individual sessions, speakers, and overall aspects of the event. Send push notifications as they remind attendees to share feedback after each session. Moreover, you can include a star rating system and comment boxes. The best part of using this method is that attendees already use the app for schedules, maps, and networking. Therefore, chances are higher that they fill out feedback forms easily, as the process takes less than two minutes to complete.

4. Use On-Site Feedback Kiosks or Tablets

You must have heard about feedback kiosks or might have seen them at some events. Therefore, you should consider placing feedback kiosks or tablets to collect event feedback at your event. You can strategically place them at your event’s exits, near any session rooms, or around the food counters. Make sure to use simple digital forms with quick rating-based scales or just one or two open-ended questions. Carefully assign staff to guide attendees and encourage them to participate. For example, you can ask questions like, How would you rate this session’s speakers? Or did you find any trouble with check-in (yes or no)? Always remember to limit questions to fewer than you don’t want any delays. At the same time, real-time syncing also allows event organizers to monitor responses instantly. This method of event feedback collection is very effective, as it captures immediate and fresh reactions of attendees while the event is still happening. 

5. Use QR Code Technology

In order to collect event feedback digitally, you can create a digital feedback form using tools (such as Typeform or Google Forms) and then generate a QR code that links to it. Consider displaying the QR code on event signage, brochures, and lanyards, or at tables in the event. While doing this, consider adding a short message like “scan to share your feedback” or “scan, scan & scan, something for you.  This creates ongoing excitement, plus it’s highly accessible. Attendees can scan the QR code using their mobile camera and fill out the form. Moreover, create a QR code for different purposes, and use it to get more responses to identify which part of the events needs the most work.

6. Make Use of WhatsApp

WhatsApp is one of the most used apps among other social media apps. Therefore, after the event, send a short or friendly message on WhatsApp. Thank your attendees and attach a short follow-up form while asking for feedback. Now you have a lot of options to collect your event feedback, and they are:

• You can include a clickable link to a short feedback form

• You can send personalized messages to attendees with attached glimpses of photos and videos, meanwhile asking for feedback in return.

• Add your feedback link to your WhatsApp status for more visibility to everyone.

• Use broadcast messages and voice messages to collect the feedback. This shows the tone of attendees, whether they’re happy with the event or somewhat disappointed.

• Use stickers, polls to ask about the event’s experiences.

Since WhatsApp has high open rates, attendees are more likely to respond. All you need to make sure that your forms are mobile-friendly and take under two minutes to complete. WhatsApp is generally considered best when attendees don’t check their email often or haven’t even installed the mobile app. Also, ensure that within 12-24 hours, you begin with your feedback collection because timing plays a major role.

Final Words

At the end of this blog, you now know about the best methods to collect event feedback. Make sure to use a mix of these event feedback methods and get the most out of your efforts. Consider a personalized mobile event app and use the built-in features such as push notifications, one-to-one networking, in-app messaging, live polls, and easy Q&A sessions.