Digital marketing is the art and science of using online platforms to create awareness, generate leads, and drive sales. If done right, even a moderately skilled sales team can effectively close the deals you generate.
For those new to marketing and sales: Marketing creates awareness, while sales convert that awareness into purchases. Master digital marketing, and you can generate leads that practically sell themselves. Eventually, with advanced skills, you can even automate sales entirely through e-commerce or ad revenue.

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