Amazon is one of the world’s largest e-commerce platforms, providing a vast opportunity for businesses to reach millions of customers globally. Whether you are an entrepreneur looking to sell a single product or a large business aiming to scale your online presence, Amazon offers a straightforward and efficient way to establish an online store. Amazon Seller Account Registration can seem daunting, but with the right guidance, you can quickly navigate the process and start selling in no time.

In this comprehensive guide, we’ll take you through the steps of registering for an Amazon Seller account and highlight how Chern & Co can support you in setting up your Amazon store to ensure your success.

Step 1: Decide on Your Selling Plan

Before you begin the registration process, it’s important to decide which selling plan is best suited for your business. Amazon offers two types of seller plans:

1. Individual Plan: This plan is ideal for sellers who plan to sell fewer than 40 items per month. It has no monthly subscription fee, but Amazon charges a $0.99 fee per item sold. This plan is more suited to those who are just starting and don’t want to make a significant upfront investment.

2. Professional Plan: If you intend to sell more than 40 items per month or want to access additional features (such as advanced selling tools, inventory management, and reporting), the Professional Plan is the better choice. This plan costs $39.99 per month, regardless of how many items you sell.

Both plans allow you to sell on Amazon, but the Professional Plan offers more extensive tools and flexibility. Chern & Co can assist you in determining which plan is right for you based on your business goals and the volume of sales you anticipate.

Step 2: Create Your Amazon Seller Account

To begin the registration process, you’ll need to create an Amazon Seller account. Here’s a step-by-step guide:

1. Visit Amazon Seller Central: Go to https://sellercentral.amazon.com (or your respective country’s Seller Central page) and click on “Register Now” to begin.

2. Provide Your Business Information: During the sign-up process, Amazon will ask for information about your business, including:

   • Business name and address

   • Tax Identification Number (TIN) or VAT number (if applicable)

   • Bank account details (for payments and refunds)

   • A valid credit card

   • Phone number for verification

If you’re operating as a sole proprietor or partnership, you’ll also need to provide your personal details, such as your name, date of birth, and address. For businesses registered in the UK or other regions, you may need to supply your VAT registration number for cross-border sales.

3. Choose Your Business Type: Amazon will ask you to choose the type of seller account you want to create. This could be as an individual seller, a registered business entity, or a company. If you’re registering as a company, make sure to have your company details on hand, such as your incorporation certificate, VAT registration, and proof of address.

4. Set Up Your Payment Information: Amazon will require bank account details to process payments from your sales. You’ll need to provide accurate banking information for deposits and refunds. Ensure that your bank account is set up to accept payments in the currency Amazon will pay you.

5. Verify Your Identity: Amazon will require you to upload documents to verify your identity and business. This can include:

   • A government-issued ID (for individual sellers)

   • A utility bill or bank statement showing your business address

   • Your business incorporation documents (for company accounts)

Step 3: Choose Your Product Categories and Set Up Inventory

Once your account is set up, the next step is to add products to your Amazon store. This process involves a few key steps:

1. Select Product Categories: Amazon allows sellers to list products in various categories such as electronics, home goods, clothing, and books. Depending on the category, you may need to apply for approval to sell in that particular category (e.g., health and personal care). Some categories require additional documentation, so it’s essential to review Amazon’s policies for restricted products.

2. List Your Products: You can list your products manually or by uploading bulk inventory files. Each product listing must include:

   • Product title

   • Description and bullet points

   • High-quality images (ideally 1000px or larger)

   • Price

   • Quantity

   • SKU (Stock Keeping Unit)

   If you have a large inventory or multiple product variations, Amazon provides bulk uploading tools through Seller Central. For new sellers, adding individual product listings may be easier to start with.

3. Optimize Your Listings: To maximize your product visibility, you should optimize your listings. This includes:

   • Using relevant keywords in your product titles and descriptions.

   • Ensuring the descriptions are clear, concise, and accurately reflect the product.

   • Including high-quality images that showcase the product in detail.

Chern & Co can help you with keyword research and listing optimization to ensure your products stand out in Amazon’s competitive marketplace.

Step 4: Set Up Shipping and Fulfillment Options

You have two primary options for fulfilling orders on Amazon:

1. Fulfilled by Merchant (FBM): With FBM, you are responsible for storing, packing, and shipping the products directly to the customer. This gives you full control over the process but also means you are responsible for logistics.

2. Fulfilled by Amazon (FBA): With FBA, you send your products to Amazon’s fulfillment centers, and they take care of storage, packing, and shipping. FBA also allows Amazon to handle customer service and returns. This option is ideal for businesses looking to scale quickly and provide faster delivery options to customers.

Choosing between FBM and FBA depends on the nature of your business and how much you want to be involved in the shipping process. FBA generally leads to higher visibility in Amazon’s search results and eligibility for Amazon Prime.

Step 5: Manage Your Amazon Seller Account

Once your products are live, it’s crucial to monitor your account and optimize your operations. Some of the tasks you will need to perform include:

1. Managing Inventory: Ensure you have adequate stock levels to meet demand. Amazon Seller Central provides tools to track your inventory in real-time.

2. Customer Service and Feedback: Respond to customer inquiries and feedback promptly. Amazon places significant emphasis on customer satisfaction, so positive reviews can increase your sales and visibility.

3. Monitor Performance Metrics: Amazon evaluates sellers based on several performance metrics, including order defect rate, late shipment rate, and customer feedback. Maintaining a high level of service is essential for retaining your selling privileges.

4. Advertising and Marketing: Amazon offers a variety of advertising tools such as Sponsored Products and Amazon Stores to help you promote your listings. These tools can significantly increase visibility and drive sales.

Step 6: Ongoing Support from Chern & Co

As you scale your Amazon business, it’s essential to stay compliant with Amazon’s policies and continuously optimize your operations. Chern & Co offers a range of services to help businesses succeed on Amazon, including:

• Business and tax advisory services to ensure you stay compliant with VAT and other tax obligations.

• Assistance with product listings, including keyword optimization and high-quality photography.

• Help with navigating Amazon’s advertising tools and driving traffic to your listings.

• Ongoing support for inventory management, fulfillment, and customer service.

By partnering with Chern & Co, you gain a trusted advisor who can guide you through every aspect of selling on Amazon, from initial setup to long-term growth.

Conclusion

Registering as an Amazon seller opens up numerous opportunities to reach customers worldwide. While the process can be overwhelming, with the right guidance and expertise, it’s easy to set up and run a successful Amazon store. By following the steps outlined in this guide and leveraging Chern & Co’s expert services, you can ensure that your business thrives on Amazon’s global marketplace.

For more information about how Chern & Co can help you set up and grow your Amazon seller account, contact us today at [email address] or visit our website at [website URL].

About Chern & Co
Chern & Co is a leading consultancy specializing in e-commerce, tax advisory, and business management services. With extensive experience in helping businesses succeed on platforms like Amazon, we provide personalized support to ensure your business operates efficiently, complies with regulations, and thrives in the digital marketplace.